I started my company Inbound Marketing Ltd. a little over 10 years ago. So much has changed, and the impact of digital marketing can be felt in every aspect of a customer’s online experience. Back in the day, I was one of the first trainer’s to offer social media training to SMEs at the Chamber of Commerce. I answered questions like, ‘What is social media and does my company need it?’ I think that question has been answered and then some!
In the past decade, my expertise in marketing strategy has grown based on insight I’ve gained from supporting SMEs as they repositioned their customer offer and grew their profits. I expanded my consultancy into Berlin, Germany and was fortunate to be the marketing expert for the Catapult StartUp program at media:net Berlin Brandenburg. I began mentoring StartUps, coaching them in bringing their vision to market. I loved it! So from then on, I decided to concentrate my energy on being part of the StartUp eco-system.
I’ve spent the last four years working in university incubators where I ran post-graduate courses in entrepreneurship. Along the way, I gained my post-grad qualification in coaching and helped many StartUp teams on their entrepreneurial journey.
I particularly enjoy mentoring women entrepreneurs, and am a Doctoral researcher exploring the experience of women in tech-incubators.
So time to revamp my site, and include all the cool stuff I’ve got to offer: mentoring, consulting and training for founders and StartUp teams!