Anneke Edmonds

Anneke is the Founder for Inbound Marketing Ltd.  

She is an experienced consultant, educator, academic and qualified business coach with expertise in marketing strategy and business StartUps. She has been the Marketing Director for several tech StartUps, and is currently working with Darl.ai, an Artificial Intelligence SaaS company.  

Inbound Marketing was awarded a UK Trade and Investment ‘Passport to Export’ grant to expand business into Germany and worked with tech StartUps in Berlin.  She has worked with two UK university incubators; Newcastle Business School and most recently Falmouth University’s tech-incubator Launchpad. She led post-graduate programmes in Entrepreneurship and mentored founders and coached StartUp teams, providing guidance on business feasibility and fit for market, and new product launches.  

Anneke is a Freeman of the City of London, a Chartered Marketer, and Fellow of the UK Higher Education Academy.  From a multi-national background; she was born in Munich, Germany, raised in America and is now primarily based in England.  She started her career in England as a German-English interpreter on TV game shows and worked with Bruce Forsyth on ‘You Bet’ and Cilla Black on ‘Surprise, Surprise.’   

She holds an MSc Strategic Marketing from Cranfield School of Management and a BA from Tulane University.  Her Doctoral research at Newcastle Business School explores the experience of women entrepreneurs in a tech-incubator and how this impacts on their self-efficacy and intent to start a business.